The Mission

Guerrilla Gear  was founded by a Marine Corps Veteran in 2024 as a faith-based apparel brand for military members, 1st responders, and their families. 

Guerrilla Gear exists to inspire and remind the 1% that they are a warrior who was created by God to do mighty work, both in and out of uniform. 

Our mission of Guerrilla Gear is “to reverse the epidemic of veteran and 1st responder suicide and disease one hero at a time.”   We use apparel sales to fund suicide prevention programs and to drive awareness of our mission.  

A portion of net profits from Guerrilla Gear will always be sent to organizations who are doing the same. 

We are not here to get rich or famous.  We are here to produce high-quality apparel and to save lives.  No brother or sister left behind.  

Until the number is zero, 

Bryan Joy                                         
Founder and President @ Guerrilla Gear

“The Lord is with you, Mighty Warrior.”